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The purpose of this paper is to identify the demographic and psychographic characteristics of older green tea consumers in the USA. By understanding this segment’s background, perceptions, and behaviors, health and marketing professionals can tailor messages to reach clients and consumers.

An online survey was completed in January 2014 with 1,335 older adult consumers (=55 years old). Data were analyzed using descriptive statistics and binomial logistic regression.

More than half (n=682, 51.2 percent) of respondents drank green tea. Most green tea consumers in this sample are college-educated and employed female home owners. The odds for green tea consumption are greater if a respondent is in good health, was informed about diet and health, or made a health-related dietary change in the past year. There are greater odds of consumption if the respondent is familiar with the relationship between drinking green tea and the reduced risk of cancer however, the importance of health statements on product labels are not predictive of consumption.

This study was conducted in the USA and with older adults. Future research should explore characteristics of younger consumers, i.e. 18-54 years old.

Health educators, regulators, and marketing professionals may use this profile to tailor messages that speak to consumers and client’s values and motivations.

To the authors’ knowledge, this is the first profile of older adult green tea consumers in the USA.

Local landfills in communities across the US are the battlegrounds in the conflict between our desire to consume goods at an extraordinary rate and our inability to deal with waste that is a by-product of this consumption. Despite efforts to reduce the amount of wastes generated through source reduction, in 2003, US residences, businesses, and institutions produced more than 236 million tons of municipal solid waste (trash and garbage), approximately 4.5 pounds of waste per person per day (EPA, 2003a). Also in 2003, 16,694 generators of regulated hazardous waste accounted for more than 30 million tons of hazardous wastes, more than half a pound of hazardous wastes per person per day (EPA, 2003b).

Tatyana J. Andrushchenko is dean of the School of Psychology and Social Work, head of the Department of Social Work and professor of psychology at Volgograd State Pedagogical University. Dr. Andrushenko earned her Ph.D. in Psychology from the Russian Federation Education Academy, Institute of Psychology. Her primary work is in child development, counselling methods, interpersonal communication, and the evaluation of social psychological services. She has participated in exchange programs in Denmark, the Netherlands, and the US. tandr@vspu.ru

Sustainability is a catch term for the different way of life required to counter the ills of the modern era. It encompasses new social and economic as well as ecological relationships. Sustainability theory is, by its nature, hopeful in envisioning an alternative corrective course of action. This volume deals with “the negative legacy problem” that confounds this optimism because we have so profoundly contaminated and altered the earth in lasting ways. Any effort to create a sustainable future will have to deal with this legacy. It is a huge and profound burden faced unevenly by people and non-humans today and that we have left for future generations (see Edelstein, 2006).

This study aims to identify and estimate the influence of consumers' views of specific food aspects (attributes) and personal attributes on demand for organic foods.

A logistic regression is applied to US national survey data to analyze consumers' willingness to buy organic foods. The modeling approach assumes a rational consumer with a well‐behaved utility function (i.e. with preferences that are complete, reflexive and transitive).

Food naturalness aspect (no artificial flavors or colorings), vegetarian‐vegan identity (persons who do not eat meat or animal products) and US production location considerations were critical in determining the regularity of organic food purchases. Food familiarity aspect (whether the respondent has consumed a food previously or prefers a familiar brand) was negatively associated with organic food purchases. Females and young people buy organic foods on a regular basis, as do the more politically liberal and moderately religious.

Given the scope of the survey data, certainly not all aspects about food are included in this study. It is suggested, therefore, that future studies incorporate public opinion on a larger spectrum of product attributes.

This study contributes to the emerging literature by broadening the list of drivers of organic foods purchases beyond socio‐economics factors to include public opinions regarding characteristics of food that are important in consumption decisions. The information generated will inform policy makers and organic food marketers as the organic food industry evolves.

The paper evaluates organic food preferences in the light of food attributes, going beyond the current treatment with predictions limited largely to socioeconomics.

What are the dynamics of a contaminated community – in Russia or the U.S.? These six diverse chapters chart what I have called “Environmental Turbulence,” the disrupted complacency of everyday life caused by accepting information about one's exposure to environmental contamination as fact. The Theory of Environmental Turbulence (Edelstein 2004) posits that normal social and institutional networks regularly fail to help toxic victims address their needs, forcing victims to band together in common response.

In this chapter we will look at some of the consequences of a sequence of nuclear disasters that occurred in the Southern Ural region of Russia beginning in the 1940s. Drawing upon the historical record, we document the steady increase in radiological contamination that resulted from a combination of accidents and a nuclear naivete that took nearly 60 years to outgrow. We will then analyze the dynamics of response to this contamination and health catastrophe. We will look at the population's reaction over the years, as well as the government's policy, or lack thereof, toward containing pollution, improving safety management, and protecting the health and environmental rights of the region's citizens. We will also compare the coping mechanisms of two different Russian cultures – that under the Soviet regime and that after perestroika – as a young democracy. Finally, we will examine the effects of social movements and community action, issues of community conflict, and the phenomenon of ecodisaster tourism.¹

Bill Clinton is exemplary of a new conception of leadership appropriate for the 21st century. In spite of his sexual proclivities (for which he received harsh criticism and impeachment proceedings) Clinton’s physicality signals an end of a Gnostic view of leadership that separates the knowing head from the rest of the body. We propose that 20th century manifestations of leadership are no longer appropriate for this age, and we illustrate this idea with the ‘reality’ television series Undercover Boss. Further, by exploring artist Peter Robinson’s installation The End of the Twentieth Century we claim that Clinton’s call for inclusivity, a ‘both–and’ approach that characterizes his late- and post-Presidential rhetoric, opens possibilities for alternative constructs that place the body at the heart of leadership. Our exploration of Clinton’s physicality is through his speech to the APEC business leaders in 1999, his commentary on the movie documentary The Hunting of the President and his speech to the 2004 Democratic National Convention. In each of these he reaches out to his audiences through physical and verbal gestures. He pleads for tolerance and understanding so that people may find commonalities among their flaws and differences. Through enacting the physical ‘doing’ of leadership in these instances, Bill Clinton offers an exemplar of re-locating leadership within its physical context.